Google Massacre: The Smart Way To Do It...

Would you sell American football gear to 80-year-olds?

Not if you wanted to sell anything.

But you'd be shocked at how many people try to advertise that way.

We told you we'd reveal the second reason people are getting scalped by their competition, and here it is...

They're advertising the wrong stuff to the wrong people!

Not fancy, perhaps, but it's the truth. If you target the wrong people, you'll sell nothing. Your competitors don't do that, which is why they're scalping you.

Google Massacre tells you the smart way to do it, and there's one key component...
You need relevant and targeted keywords.

That might seem obvious to you. So why aren't you making millions?

Probably because you've never really dug into why having relevant and targeting keywords makes sense.

Suppose you're advertising golf clubs.

The natural thought most people have is that they want to cast a big net. The bigger, the better. Why? Because a bigger net means more eyeballs, more clicks on ads, and more sales. Right?
Wrong. It couldn't be more wrong.

We're not going to bore you with math, and you certainly don't have to be a math genius to get this. Any kid can understand this explanation.

Suppose you find a list of "super converting" keywords on an affiliate page for the golf clubs you want to sell. The natural tendency is to use them for one ad. That's the wide net. It's also crazy.
As counterintuitive as it sounds, the way to scalp your competition is to go small, and pounce on them with deadly accuracy.

You don't want a scattergun approach that might cut your opponents but not be life threatening. You want plunging thrusts to the heart.

That's why Google Massacre shows you how to focus like a laser with your relevant and targeted keywords. There are two parts to the strategy...

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If you want even more detail, you should check out Google Massacre for yourself. Here's the full story of how to scare your competitors senseless:
==> Google Massacre <==
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The first component is using small, tightly focused sets of related keywords for your ads. Most people don't, and they pay the price.

Literally.

If you have an ad with 1,000 or 2,000 keywords behind it, you're going to attract a lot of lookers and very few buyers, no matter how good your ad or product is. That blasts your costs through the roof for no reward.

It's smarter to focus on five or so keywords for your ad, and have them so closely related that almost everybody who sees your ad will be already drooling for the offer behind it.

The second component is making your ad ruthlessly focused on those few keywords. If you have a lot of good keywords in small, tightly related groups, creating focused ads can be a crushing amount of work.

Enter dynamic keyword insertion. It's one of the most powerful Google techniques out there, and we show you exactly how to milk it for all it's worth in Google Massacre.

If you learn nothing else from our emails, let it be this: Focus your keywords for maximum profits.

In the next lesson, we'll tell you about the third reason people are getting scalped by their competition.

Be ready for it.

Talk to you then,

Andrew X
Steven Lee Jones